Digital transformation is changing the way companies compete, engage with their clients, and generate new business opportunities. In this context, connecting commercial strategy, marketing, technology, and talent is essential to achieving sustainable growth.<\/p>\n
At METRICA, this vision is part of how we understand business. Today, as part of our Meet the People Who Make METRICA<\/i> initiative, we introduce Milagros Lavi<\/strong>, Commercial & Marketing Director at METRICA Peru and Chile.<\/p>\n Born in Lima, Peru, Milagros has built a career closely linked to business, sales, and client relationships.<\/p>\n She earned a degree in Business Administration with a specialization in Marketing from Universidad Cient\u00edfica del Sur. With the goal of continuing to evolve and better understand the new opportunities technology creates for organizations, she later expanded her education through the Digital Transformation Program at Pac\u00edfico Business School and studies in Artificial Intelligence Management at PAD.<\/p>\n This combination of business and technology expertise is especially relevant in a market where trends such as digitalization and artificial intelligence are reshaping commercial strategies and business models.<\/p>\n Milagros took her first professional steps in the financial sector, specifically at Interbank. There, she began building her commercial experience and discovered a field that would become one of the pillars of her career: sales.<\/p>\n She later moved into the technology sector, working for companies such as Protiviti and Experis. These experiences enabled her to specialize in business development, IT services sales, and strategic account management.<\/p>\n Her career has therefore shaped a perspective in which understanding client needs and connecting them with valuable technology solutions is essential to building long-term relationships.<\/p>\n Milagros joined METRICA in December 2022 after several years of developing her career in the technology services sector. Her arrival was aimed at strengthening the commercial area by bringing together her experience in business, technology, clients, and team management.<\/p>\n Since then, her position has evolved to take on an integrated, regional perspective as Commercial & Marketing Director at METRICA Peru and Chile.<\/p>\n She currently leads the commercial and marketing strategy for both markets, focusing on identifying new opportunities and business lines, managing strategic accounts, generating demand, and strengthening relationships with clients and partners.<\/p>\n Her scope of responsibility also includes IT recruiting and talent selection, connecting another key element of the technology industry: the ability to identify the right professionals to meet the needs of every project and client.<\/p>\n The evolution of the IT market requires increasingly close collaboration between commercial, marketing, and technology teams. Understanding client challenges, identifying trends, and building relevant value propositions are essential factors for competing in an environment shaped by digital transformation and artificial intelligence.<\/p>\n From her position, Milagros also contributes to strengthening the METRICA brand\u2019s presence in Peru and Chile, as well as monitoring the key metrics used to assess the progress and results of the strategy.<\/p>\n This vision aligns with how we understand growth: combining technology expertise, client focus, and talent to build trusted relationships and create sustainable value.<\/p>\n At METRICA, we have professionals who understand technology from different perspectives. Profiles like Milagros Lavi\u2019s help connect our technology capabilities with the real challenges organizations face, creating new opportunities and supporting our clients throughout their transformation journeys.<\/p>\n Because innovation is not only about adopting technology: it also means understanding the business, anticipating its needs, and having the right people to turn challenges into opportunities. \ud83d\udc99<\/p>\n","protected":false},"excerpt":{"rendered":" Meet Milagros Lavi, Commercial & Marketing Director at METRICA Peru and Chile, and discover how commercial strategy, marketing, technology, and account management drive METRICA\u2019s growth and create new business opportunities across Latin America.<\/p>\n","protected":false},"author":2,"featured_media":15865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[4951],"tags":[3926,5920,5506,5896,5924,5923,5918,3862,4663,5922,5799,4471,5901,5925,5894,3750,3838,3413,5895,5921,3927,4472,5919,5800],"class_list":["post-15870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria-en","tag-artificial-intelligence","tag-b2b-marketing","tag-business-development","tag-commercial-marketing-director-en","tag-commercial-development","tag-commercial-leadership","tag-commercial-strategy","tag-digital-transformation","tag-innovation","tag-it-recruiting","tag-it-services","tag-it-talent","tag-key-account-management-en","tag-latin-america","tag-latinoamerica","tag-metrica-en","tag-metrica-chile-en","tag-metrica-peru-en","tag-milagros-lavi-en","tag-strategic-account-management","tag-technology","tag-technology-consulting","tag-technology-marketing","tag-technology-services"],"yoast_head":"\nA Career Focused on Business and Marketing<\/strong><\/h2>\n
Commercial Experience in Technology Services<\/strong><\/h2>\n
Joining METRICA and a Regional Business Vision<\/strong><\/h2>\n
Marketing, Technology, and Business Development<\/strong><\/h2>\n
Driving METRICA\u2019s Growth in Latin America<\/strong><\/h2>\n