The METRICA brand is built not only through technology\u2014but also through stories of perseverance, athletic achievement, and causes that generate positive impact. That\u2019s why we integrate sports sponsorships into our marketing strategy in a way that aligns with our corporate culture.<\/span><\/p>\r\n \u00a0<\/span><\/p>\r\n During the 2024\u20132025 season, we formalized three sponsorship agreements with deep meaning and impact. These initiatives not only strengthen our brand positioning but also create emotional connections with our communities, reinforcing our commitment to talent, dedication, and teamwork.<\/span><\/p>\r\n \u00a0<\/span><\/p>\r\n The first of our sponsorships is with Javier Grande, a motorcycle racer competing in the MBC SBK EASY-RACE, the Spanish SBK Cup, and the Castilla-La Mancha Championship. A young, disciplined, and passionate talent, Javier represents the spirit of perseverance that drives METRICA.<\/span><\/p>\r\n \u00a0<\/span><\/p>\r\n Thanks to this partnership, our brand enjoys prominent exposure at every event: METRICA\u2019s logos and visual identity appear on Javier\u2019s racing bike and in the pit area. His participation in iconic circuits like El Jarama and Jerez gives us access to thousands of motorsport fans and enhances brand recognition in a high-energy context.<\/span><\/p>\r\n \u00a0<\/span><\/p>\r\n In the world of football, we have partnered with Club Deportivo La Avanzada, a well-established sports club in the Madrid region. For the 2024\u20132025 season, METRICA\u2019s logo features prominently at the center of the club\u2019s secondary kit.<\/span><\/p>\r\n \u00a0<\/span><\/p>\r\n This sponsorship strengthens our connection to the local community and gives us significant visibility in Madrid\u2019s Preferente League, as well as on the club\u2019s highly active digital and social media channels. It\u2019s a commitment to grassroots sports, community engagement, and emerging talent.<\/span><\/p>\r\n \u00a0<\/span><\/p>\r\n Our third sponsorship this season has been, without a doubt, one of the most meaningful. We proudly sponsored a cycling team that participated in the ONCOGRAVEL charity race, organized by the Girona Oncology Foundation. The event, held on November 9, featured a 243 km route filled with emotion, teamwork, and a powerful cause: improving the lives of people affected by cancer.<\/span><\/p>\r\n \u00a0<\/span><\/p>\r\n These kinds of initiatives reinforce our belief that technology and social commitment can\u2014and should\u2014go hand in hand. Being part of ONCOGRAVEL was a meaningful brand experience where every pedal stroke represented one more step toward a more conscious and compassionate society.<\/span><\/p>\r\n \u00a0<\/span><\/p>\r\n Supporting Javier Grande, CD La Avanzada, and the ONCOGRAVEL team is more than just a branding strategy\u2014it’s a statement of values. At METRICA, we believe values aren\u2019t just communicated\u2014they\u2019re lived. And through sports, we\u2019ve found a powerful way to express who we are, what we stand for, and where we\u2019re headed.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":" Through our sponsorships, we boost brand visibility, promote an active lifestyle, and authentically embody our corporate values with purpose and commitment.<\/p>\n","protected":false},"author":1,"featured_media":8924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[2168],"tags":[2169,2170,2171,2172,2173,2174,2175,2176,2177,2178],"class_list":["post-8923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-events-en","tag-cdlaavanzada-usa","tag-culturacorporativa-usa","tag-deporteymarca-usa","tag-javiergrande-usa","tag-marketingconvalores-usa","tag-metricaapoyaeldeporte-usa","tag-oncogravel-usa","tag-patrocinioconproposito-usa","tag-responsabilidadsocial-usa","tag-visibilidaddemarca-usa"],"yoast_head":"\nJavier Grande: Speed and Visibility on the Track<\/b><\/h2>\r\n
CD La Avanzada: Community and Connection<\/b><\/h2>\r\n
ONCOGRAVEL: Technology Meets Social Commitment<\/b><\/h2>\r\n
A Brand That Moves with Purpose<\/b><\/h2>\r\n