Personal data protection has become a key pillar for technology companies. In an environment where information is continuously shared and processed through digital platforms, complying with data protection regulations is not just a legal obligation—it is a commitment to security, ethics, and trust.
What is personal data and why should it be protected?
Personal data refers to any information that can identify an individual: name, email address, license plate number, national ID, photo, IP address, and more. In addition, there are special categories of data that require a higher level of protection due to their sensitivity, such as:
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Physical or mental health data
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Political opinions or religious beliefs
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Ethnic or racial origin
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Genetic or biometric data
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Sexual orientation or personal life
The processing of such data is strictly regulated under the General Data Protection Regulation (GDPR) and, in Spain, by the Organic Law on Data Protection and Digital Rights Guarantee (LOPDGDD). These regulations require that any collection, storage, or use of personal data be based on one of the following legal grounds:
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The data subject’s explicit consent
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Execution of a contract
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Compliance with a legal obligation
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Protection of vital interests
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Performance of a task carried out in the public interest
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Legitimate interests of the controller, provided they do not override the rights of the data subject
Noncompliance can result in significant financial penalties (up to €20 million or 4% of annual revenue) and serious reputational damage.
Artificial Intelligence and Data Protection: A New Challenge
At METRICA, we operate in an environment where generative artificial intelligence tools are increasingly present. These technologies can generate text, images, and videos from vast datasets, but they also raise major concerns around privacy and security, such as:
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Potential leakage of sensitive information
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Loss of control over submitted data
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Creation of fake or manipulated content (deepfakes, misinformation)
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Amplification of biases that may infringe on fundamental rights
That is why we never input confidential or personal data into third-party AI platforms. We also train our teams, review terms of service, and enforce clear internal policies to ensure safe and responsible use of these technologies.
Best Practices for Protecting Data in the Workplace
Cybersecurity culture begins with everyday habits. At METRICA, we promote best practices that help minimize risks:
🔐 Strong passwords: use a mix of uppercase, lowercase, numbers, and symbols. Avoid reusing passwords.
🔐 Two-factor authentication: especially for corporate emails and critical platforms.
🔐 Secured devices: lock your screen when away and follow a clean desk policy.
🔐 Responsible email use: avoid using personal accounts for professional data and double-check recipients.
🔐 Phishing prevention: do not open suspicious links or attachments.
🔐 Immediate reporting: notify IT or the DPO of any incident without delay.
Our Commitment at METRICA
At METRICA, we comply with the GDPR at the European level and with the LOPDGDD in Spain. In addition, we adapt our policies and procedures to the legal requirements of each of our locations, including Portugal, Chile, Peru, and the United States.
We are committed to responsible digital transformation, ensuring that technological innovation is always accompanied by transparency, integrity, and the protection of individuals.
Want to learn more about how we protect data or how to apply these practices in your team?
Follow our social media or contact our compliance team for more information.
📲 At METRICA, we are committed to responsible, ethical, and secure technology.
