Sports, Brand, and Values: Purpose-Driven Sponsorships
At METRICA, sports are more than just a marketing tool—they’re a strategic channel. Through our sponsorships, we boost brand visibility, promote an active lifestyle, and authentically embody our corporate values with purpose and commitment.
Our team joined the 12th annual “Madrid en Marcha Contra el Cáncer” race, a solidarity event organized by the Spanish Association Against Cancer (AECC).
The Age of AI: Tech Bubble or Sustainable Revolution?
The rapid growth and massive investment in Artificial Intelligence in recent years have sparked a key question in financial markets: is this the next tech bubble—or a sustainable revolution?
On this World NGO Day, we want to highlight our commitment to various organizations working in key areas such as health, social inclusion, and sustainability.
METRICA hosts THE METRICA CHALLENGE 2025, an annual event that brings together team members from our international offices to reflect on our results, goals, and the core values that unite us as an organization.
