Sports as a Channel for Visibility and Corporate Culture
The METRICA brand is built not only through technology—but also through stories of perseverance, athletic achievement, and causes that generate positive impact. That’s why we integrate sports sponsorships into our marketing strategy in a way that aligns with our corporate culture.
During the 2024–2025 season, we formalized three sponsorship agreements with deep meaning and impact. These initiatives not only strengthen our brand positioning but also create emotional connections with our communities, reinforcing our commitment to talent, dedication, and teamwork.
Javier Grande: Speed and Visibility on the Track
The first of our sponsorships is with Javier Grande, a motorcycle racer competing in the MBC SBK EASY-RACE, the Spanish SBK Cup, and the Castilla-La Mancha Championship. A young, disciplined, and passionate talent, Javier represents the spirit of perseverance that drives METRICA.
Thanks to this partnership, our brand enjoys prominent exposure at every event: METRICA’s logos and visual identity appear on Javier’s racing bike and in the pit area. His participation in iconic circuits like El Jarama and Jerez gives us access to thousands of motorsport fans and enhances brand recognition in a high-energy context.
CD La Avanzada: Community and Connection
In the world of football, we have partnered with Club Deportivo La Avanzada, a well-established sports club in the Madrid region. For the 2024–2025 season, METRICA’s logo features prominently at the center of the club’s secondary kit.
This sponsorship strengthens our connection to the local community and gives us significant visibility in Madrid’s Preferente League, as well as on the club’s highly active digital and social media channels. It’s a commitment to grassroots sports, community engagement, and emerging talent.
ONCOGRAVEL: Technology Meets Social Commitment
Our third sponsorship this season has been, without a doubt, one of the most meaningful. We proudly sponsored a cycling team that participated in the ONCOGRAVEL charity race, organized by the Girona Oncology Foundation. The event, held on November 9, featured a 243 km route filled with emotion, teamwork, and a powerful cause: improving the lives of people affected by cancer.
These kinds of initiatives reinforce our belief that technology and social commitment can—and should—go hand in hand. Being part of ONCOGRAVEL was a meaningful brand experience where every pedal stroke represented one more step toward a more conscious and compassionate society.
A Brand That Moves with Purpose
Supporting Javier Grande, CD La Avanzada, and the ONCOGRAVEL team is more than just a branding strategy—it’s a statement of values. At METRICA, we believe values aren’t just communicated—they’re lived. And through sports, we’ve found a powerful way to express who we are, what we stand for, and where we’re headed.
