Last week, METRICA held The Metrica Challenge 2025, our annual event that gathered employees and leaders from across our international offices to reflect on last year’s accomplishments, set our sights on the future, and reinforce the shared values that define us as a company. Over the course of two days, the event became our epicenter for innovation, collaboration, and strategic vision—strengthening METRICA’s commitment to growth and excellence.
The event opened with a comprehensive review of our 2024 performance, celebrating key milestones and laying out clear, ambitious goals for 2025. It also provided a space for teams to share insights and strategies that have driven success across different markets.
Core Themes: Corporate Values, Artificial Intelligence, and Global Expansion
One of the central themes of The Metrica Challenge 2025 was the importance of reinforcing our company values, exploring the potential of Artificial Intelligence (AI) to streamline operations, and accelerating METRICA’s global expansion. We discussed strategies to ensure a positive environmental and social impact, while identifying new opportunities to strengthen our international presence.
Artificial Intelligence was another key focus. We took our first steps toward implementing AI-powered solutions that will boost efficiency and decision-making—marking a significant shift in METRICA’s tech evolution.
Interactive Sessions and Inspiring Keynotes
The event wasn’t just about strategic discussions. It also featured group dynamics designed to reinforce our corporate values and strengthen teamwork. These activities helped build stronger connections among colleagues from different offices and highlighted the importance of collaboration in achieving our collective goals.
We also enjoyed outstanding keynote presentations that left a lasting impact:
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Damián Granados, Chief Marketing Officer at COSENTINO, spoke on the power of building a strong and purpose-driven brand to attract and retain top talent.
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Javier Grande, motorcycle racer sponsored by METRICA, shared insights on how values and teamwork are crucial to success—on the track and in the workplace.
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Raúl Ordóñez (Jaspeante), AI expert, closed the event with a powerful talk on how Artificial Intelligence can act as a catalyst for organizational transformation.
A Meaningful and Impactful Experience
The Metrica Challenge 2025 offered all participants fresh perspectives, valuable tools, and renewed motivation to tackle the year ahead. Events like this not only strengthen our shared vision but also position METRICA as a leader in innovation and sustainability.
We want to extend our heartfelt thanks to everyone who attended and contributed to making this event a success. We’ll continue working together to build a brighter, more innovative future—driven by our shared values.
📅 See you at the next edition of The Metrica Challenge!
